Developing a Winning Go-To-Market Strategy for your bio-based business

A go to market strategy is a step by step plan that outlines how you will successfully launch your product or service to market, or launch an existing product/service in a new market.

In this workshop we will explore the key components of a go to market strategy and how bio-based startups and scaleups can leverage marketing to influence complex B2B buying cycles.

We will explore:

• How to approach positioning and messaging and how to speak about sustainable/ESG credentials in a compelling way
• How to identify and segment your target audience to focus your efforts on best-fit customers
• How to identify and decide upon marketing activities that will influence each stage of the buying cycle
• How to develop KPIs that align sales and marketing efforts.

Speaker Summary

Bethan is the founder of Open Velocity, a strategic marketing consultancy based in York.

Formerly Marketing Director of a leading technology consultancy and a senior manager in the cloud computing industry, Bethan’s 12 year career has been built at the intersection between marketing and technology.

This workshop is run in collaboration with BioVale. BioVale promotes and develops the circular bioeconomy across Yorkshire and the Humber.