One of the core expertise in the BioVale team is marketing and communications for the bioeconomy sector. We work with biobased businesses to increase awareness of their products or processes, this could be via writing content for a brochure or a website to offering social media recommendations.
We were also the communication and dissemination partner for a large EU-funded project called Agrimax. This five-year project has built two ground-breaking pilot plant facilities in Spain and Italy. The project successfully demonstrated how unavoidable crop and food-processing waste can be turned into multiple, high-value bio-based products for the food-ingredients, food-packaging and farming sectors. The Italian pilot plant is based at family-run farm, Chiesa Virginio EC in the North of Italy and is processing waste from tomatoes and cereals to produce bio-based compounds such as lycopene, ferulic acid, cutin, and hydrocompost. The Spanish pilot plant, based at fruit processing company Indulleida, does the same for olive, tomato, cereal and potato waste to produce polyphenols, fibres, proteins and aromas.
At the start of the project BioVale was responsible for developing and implementing a communications strategy for the project. Other work included.
- Developing key messages, identifying key audiences and channels for communication
- Producing an animation to explain the project (won the award for ‘best example of a video to showcase the bioeconony at the H2020 Bioeconomy Policy Day)
- Writing and disseminating press releases as well as media liaison
- Running social media platforms such as Twitter (won an award from the BBI JU for the social media account with the most twitter followers)
- Producing and editing short video content
- Developing printed materials including display items for exhibitions
If you need communications support to increase awareness of your project or business, please get in touch with the BioVale team.